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A "chain" ambigram breaks the word into two easier pieces that can then be strung together in an "infinite" presentation. I don't often resort to chain ambigrams, but I thought this one would suit the topic.

In precise terms, typography is the discipline of arranging type on the page, as distinct from type design, which is creating a typeface suitable for any text, which is itself distinct from lettering, which is creating the look of a particular piece of text from scratch. Ambigrams generally fall into the category of lettering.